The Kullu valley is known as the "Valley of the Gods" or "Dev Bhumi" due to many pilgrimage sites for Hindus, Buddhists and Sikhs alike. Kullu is known for its open valley meadows and scenic views of the Himalayan mountain range. Kullu area is known for Kullu shawl, made of many natural fibers including pashmina, sheep-wool and angora. The seven-day festival of Kullu Dussehra, a celebration of Avatar Lord Rama's victory over the evil king Ravana. The festival takes place in the months of October or November, depending upon the Hindu calendar.
Other places of interest in the area include Manikaran which is famous for its hot springs, and hot water springs at Vashisht village near Manali, 40 km north of Kullu, a hub for tourists and rock climbers. Malana, Kaish-Dhaar in Lug Valley, Bijli Mahadev, Bhekhli and Bajaura house the famous temples of the region and places like Kasol and Gohar. Manali is perhaps the most famous town and center of all tourist attractions in the state. Manali also has a well-known temple dedicated to the mythical princess Hidimba. which is known as Hidimba Devi Temple.
The economy of the town largely depends on tourism, horticulture (apples, plums, pears, and almonds) and handicrafts (shawls, caps, etc.). A majority of the youth depend on tourism for their well being, which has led to construction of a large number of hotels by locals such as the Himalayan Hamlet, Shivalik, Tree House, Apple Valley and Raju Bharti.